Elfa Group / Dr. Santé
Dr. Santé is a Ukrainian manufacturer of natural cosmetics. However, many customers did not believe that the brand used natural ingredients due to the low price.
Our task was to create a website that would convince customers to trust the brand
Challenge
We didn't have beautiful photos of the package or any additional visual content that could be used for design, so the small project budget became a major challenge for the design team.
Metaphor
To show the product's naturalness, we chose a pastel palette and used the morphing effect in the animation. We also created a visual metaphor: we combined illustrations of spilled liquids with photorealistic images.
Products
We focused on the five main product series with trendy components and showed them on the main page. The minimalistic design combined with dynamic effects have created the necessary brand atmosphere.
Ingredients
The same technique was used for the ingredients page. The detailed descriptions and animated images help to tell the story in more engaging way.
Product cards
The minimalistic style helps to differ from other mass-market cosmetic brands.
Strategy director
Creative director
Art director, Illustrator
UI Director
UX director
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