Rebranding of the Ideas Festival in Odesa

Every summer, the Ukrainian leaders meet to discuss social trends and share ideas for new projects. The festival grew into a huge event, so it was a time to update the brand and add new meanings.

What is a new metaphor for a brilliant idea? Please forget about all the cliches like light bulbs or clouds.

We discussed this question with the local activists and realized a very simple thing: ideas don't go separate from those who create, share, and implement them. People are identified by their ideas; an idea is nothing without a strong leader.

People have become the centerpiece of the new brand's identity

We covered the faces with different patterns — each representing one of the festival topics. And then, we brought all the bright minds together and created a brand's signature pattern.