Colonnade
Beautiful 3D videos for a digital insurance company
Or this is how we've reached the 60% view rate for 17-sec product videos
Colonnade is an international insurance company working in Ukraine since 1998 as a B2B insurance company. Two years ago Colonnade decided to enter the B2C market and became the first digital insurance company in Ukraine.
It has also been the first insurance company to make an online CASCO, which can be ordered simply by car plate number in 2 minutes. We have already completed the rebranding for Colonnade, the next task was to create a video campaign to support the online insurance products.
The client needed an all-in-one ad campaign, so we set the following tasks:
1. To make our first brand’s statement with the help of exciting videos about three main products: KASKO, motor third party liability insurance, and home Insurance.
2. To create the first visual and verbal associations with the brand (no one had seen it before).
3. To capture the message about the fastest online insurances.
4. Finally, to differ from all those serious insurance companies in the market.
Casco insurance
The campaign is created in 3D. We have focused on the moment when something terrible is about to happen, and the relief when you are safe again.
All the threats turn into soft branded balls, saving the insured object. They become visually discharged with pleasant ASMR inserts.
Home Insurance
Health Insurance
Motor third party liability insurance
60% view rate for long product videos is wow!
We've used different formats and adaptable sizes to gain the maximum effect.
We've also created an ASMR brand video to be used as screensavers, office monitors, exhibitions, etc.
Brand Video
