Daily Dose
Naming and branding the tastiest restaurant
How about opening a multicultural gastro-bar specializing in meat dishes with high-quality ingredients and complex cooking techniques?
Guys decided to open this gastro-place on a dull street with office buildings. When we came there to discover the area and interview the locals, we realized that people were used to poor-quality canteens and didn’t expect anything nice and tasty to be opened there.
A series of in-depth interviews showed that the local office people accepted that there was no chance to find a nice place to have dinner or even. But they still have their hedonistic desires and need their daily dose of something pleasant:
Like a big cup of a morning latte, a tasty burger or steak for dinner, or why not have a beer after work? What’s more important, they were willing to pay extra for this extra comfort, extra taste, and extra design!
Our main idea was to start a riot against the local mediocrity and become real gastro-hooligans who create a special type of drug. So we started by naming it Daily Dose!
The idea was implemented in a particular rebel tone of voice and visual brand identity.
We have combined the DIN Condensed font with a custom handcrafted font and added stickers to extend the concept of local hooligans visually.
