Hi Marine Company
Optimistic branding for a friendly ship supply service
We’ve created a naming, brand positioning, and visual identity for a small team that solves big issues for huge ships
Hi Marine works with captains of long-distance ships and supply them with whatever makes their crew happy and less restricted in the endless sea.
A small team that solves big issues for huge ships
We decided to fight the boredom — the worst disease of every sailor. So brand’s vision is to make the sea free of limitations for a crew.
Mission: we supply whatever makes a crew happy
Both brand’s name and visual character is open and optimistic unlike all other players on the market. They all look formal and boring.
«Hi Marine» is a simple name that welcomes captains in every port
Both brand’s name and visual identity are open and optimistic. We have not used any photos of ships on the website — it would be the same mistake as showing office photos to tired office workers.
One of the main elements of the brand identity is a set of lines. They form an image of the horizon in the sea, which is a symbol of good news — soon, a captain will see the land. They are also a metaphor for a list of goods to be ordered.
We added cute friendly ships sailing the website and all the documents, so the whole picture started to live its own life.
