Smart Group
Rebranding of B2B company Smart Group
Smart Group is a distributor of gadgets, working with the world's most popular brands The team has grand ambitions, so they needed the brand redesign and a new corporate website to reflect their vision
Geometrical shapes created by the negative space behind the letters Smart Group inspired us for the main visual idea
These sharp geometrical shapes form a brand pattern and logo
This idea is developed on different materials and formats
The geometrical figures have also become the basis of product category icons:
Just take a look at the brandbook!
Finally, the corporate presentation:
