Olymed
The website that sells comfort
How to change the perception of gastroenterology clinic with the help of design?
Results
NUMBER OF APPLICATIONS
+345%
Conversion rate
+72%
SHARE OF WEBSITE SALES
+32%
VISIT THE SITE
Olymed looked too modest, being really cool
We wanted the new website to convey the premium and comfortable experience of visiting the offline clinic. The previous one looked too ordinary and simple; it did not show the most critical aspect — the calm and pleasant atmosphere and 5-stars service of Olymed
CLINIC
OLD WEBSITE
We aimed to change the perception of the clinic
We changed focus from doctors to clinic's brand
We wanted a new website to sell the clinic’s brand and cutting-edge technologies, but not the faces. All the experts are presented as one cool team that reflects the clinic’s values
We concentrated on the most important services
We decided not to spray and identified four main services that we want to sell. All additional ones were added to the general price list
We dded comfort
Talking about our approach to design, we wanted to convey the feeling of comfort. So we’ve left much free space and added aesthetic content
Comfort is also conveyed through the details: we’ve shown a map with the most important tags: where you can park your car or have a snack.
We’ve also provided all the information about the preparation for medical procedures and removed unnecessary fields from the application form, so now it’s as simple as possible
Do you want to learn more about our design process?
