FABO
Premium Skincare Retail with a Personal Touch
FABO is a Ukrainian premium beauty retailer offering hand-picked skincare brands rooted in dermatological science and personalized routines. The company operates both online and offline, focusing on expert care and high-touch service.
Over two years, we helped FABO reimagine itself: we ran market research, updated their positioning, created the new name, designed a modern visual identity, and built a one-of-a-kind e-commerce website.
What started as “Professional Care” evolved into FABO — a standout digital beauty experience and a fabulous benchmark for skincare retail in Europe.
