Ideas Festival
A festival of ideas in Odesa
Ideas Festival is a yearly forum in Odesa that brings together leaders from business, culture, science, media, the public sector, and civil society. It unites changemakers across local, national, and global levels.
We rebranded the festival and reimagined the way ideas are visually represented: forget the light bulbs — ideas are people who generate and bring them to life. This metaphor became the basis for a bold pattern system and brand identity that resonates with an ambitious audience and reflects the event’s intellectual tone.